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Case Study
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Client:
Expert Van Lines
Industry:
Transportation
What was made:
Website design,
Webflow development
Webflow development
About the project
Quality Experts Van Lines is a professional moving company specializing in residential and commercial relocations. They offer a full range of services, including long-distance moving, packing and unpacking, storage solutions, and loading/unloading assistance.
As the company continued to grow, they needed a website that reflected their professionalism, built trust with potential customers, and streamlined the booking process.
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Project goals
Experts Van Lines needed a sleek, user-friendly website that made it easy for customers to navigate and request a quote.
The focus was on boosting conversions, improving SEO for better visibility, and driving more organic traffic.
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What was the process?
Research and Strategy
I began with in-depth research to understand the moving industry’s competitive landscape and customer behavior. This phase included:
Analyzing top competitors' websites to identify strengths and weaknesses.
Pinpointing key pain points in the user journey to improve user experience.
Structuring a clear, intuitive site layout for easy navigation.
Moodboard and Concepts
Before diving into the design, I created moodboards and initial concepts to establish the right visual direction. This step helped define the brand’s aesthetic, ensuring the website looked professional, trustworthy, and aligned with the company’s identity.
Design and Development
With a solid strategy in place, I focused on building a website that was visually appealing, user-friendly, and optimized for conversions. Key improvements included:
A clean, modern design that reinforced trust and reliability.
A simplified quote request form to encourage more inquiries.
Mobile-responsive development for a seamless experience across all devices.
An SEO-friendly structure with optimized headings, meta descriptions, and keyword-rich content.
Testing and Launch
Before launching, I conducted thorough testing to ensure:
Fast loading times for a smooth user experience.
Intuitive navigation, allowing customers to quickly find the services they need.
Full functionality of all forms and interactive elements.
Once everything was polished, I launched the new website and set up analytics tracking to monitor user behavior and conversion rates, ensuring continuous optimization.
Results
The new website for Quality Experts Van Lines brought great results. Quote requests increased thanks to an easy-to-use layout and simple form. Improved SEO helped the site rank higher, bringing in more traffic.
Visitors spent more time on the site, exploring services. The clean, professional design boosted the brand's credibility and made the company stand out as a trusted moving service provider.
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