Case Study

About the client

Grant Studio is a unique rental space in Pittsburgh, offering a stylish and functional venue for photoshoots, events, and workshops. Many elements of the studio, from decor to furniture, are handcrafted, reflecting the owner’s personal touch and creativity. They needed a website that would reflect this uniqueness, showcase a space while also simplifying the booking process for their clients.

Project Goals

Grant Studio needed a modern, user-friendly website to showcase its creative space. The goal was to make it easy for potential clients to explore the space, check availability, and book online - all while reflecting the studio’s unique atmosphere and professional appeal.

What was the process?

Discovery and Research

I started by understanding the studio’s goals, audience, and challenges through conversations with the client. I also conducted competitor research to identify opportunities to make their website stand out and better meet customer needs.

Moodboard and Concepts

Before diving into design, I created a moodboard to align with the studio’s vision. It included color palettes, typography options, and layouts that reflected the space’s modern, clean, and creative personality. I also presented design concepts to explore visual directions and refine the approach with the owners' feedback.

Custom Design

With the moodboard approved, I created a custom design tailored to highlight the studio’s aesthetic and features. The layout emphasized large, high-quality photos of the space, along with clear, intuitive navigation to guide visitors.

Development

Once the design was finalized, I built the site using responsive web development techniques to ensure it worked flawlessly on all devices. I integrated an easy-to-use booking system, allowing visitors to check availability and reserve the space quickly. The site was optimized for speed and performance, ensuring a smooth browsing experience for potential clients.

The Results

Without any paid ads, Grant Studio’s website quickly reached the first page of Google search results for key local searches, making it easier for potential clients to find them. Online bookings have increased, and visitors appreciate how simple it is to navigate and find the information they need.

The feedback from clients has been overwhelmingly positive, with many mentioning how professional and welcoming the site feels.