Case Study

Project goals

The main focus was to showcase their diverse menu in a way that was easy to navigate, highlight their catering services and special offers, and encourage more online orders. The site also needed to reflect their brand’s fresh, vibrant identity while improving the overall user experience.

What was the process?

Research and Strategy

I started by understanding Treesome’s brand, target audience, and business goals. This helped shape a strategy that would align the website with their identity while improving usability and conversions.

Moodboard and Concept Selection

I created a moodboard and designed three website concepts, giving the client options to choose from. This ensured the design direction matched their vision and branding.

Design Approval and Execution

Once the client approved the concept, I moved forward with designing a clean, modern layout using pastel colors, intuitive navigation, and high-quality imagery to enhance the user experience.

Development

I built the website with smooth functionality, ensuring it was responsive across all devices and provided a seamless browsing experience for customers.

SEO Optimization

I implemented on-page SEO strategies, including proper metadata, keyword optimization to improve search engine rankings and attract organic traffic.

Online Ordering Integration and Launch

I connected the website with Toast POS for online orders and ensured everything functioned smoothly. After final testing, the site was successfully launched, giving Treesome a professional and conversion-driven online presence.

Project results

The new website feels like a natural extension of Treesome Natural Food Cafe - fresh, modern, and easy to navigate. Customers can quickly explore the menu, discover specials, and place online orders seamlessly. With improved SEO and a more engaging design, the site now attracts more visitors and helps drive more orders.

About the client