Case study

About the project

Luna Glow is a high-end skincare clinic specializing in advanced facial treatments. They wanted to position themselves as a trusted authority in the industry while providing a seamless online experience for clients.

They needed a professional, visually stunning, and conversion-focused website that would help them attract and retain more clients.

The concept

GLOW - represents the ultimate goal of studio target audience - radiant, glowing skin. Luna Glow Studio is dedicated to helping their clients achieve this dream.

To capture this essence, I chose a vibrant orange and soft beige color palette, symbolizing energy, radiance, and elegance.

‍Project goals

Luna Glow needed a platform that showcased their treatments, highlighted their expertise, and made booking appointments effortless.

Additionally, they wanted to increase organic traffic through SEO, establish credibility with an easy-to-update blog, and maintain a consistent brand identity.

What was the process?

Research and Strategy

I analyzed Luna Glow’s target audience, competitors, and industry trends to create a website strategy that aligned with their goals. This included planning the site structure, user experience, and SEO strategy.

Moodboard and Concepts

Before starting the design, I created a mood board with visual inspirations, color palettes, typography, and imagery concepts. This helped define the brand’s aesthetic and ensure consistency across the website and marketing materials.

Branding and Design

Once the concept was approved, I developed a branding kit, including a custom color palette, logo, and social media visuals. This ensured a strong, unified brand identity across all platforms.

Website Development

I designed and built a modern, user-friendly website that was easy to navigate and visually appealing. Each service had a dedicated page with clear information to help potential clients understand their options.

Content and SEO

The website structure was optimized for search engines, with strategic keyword placement, metadata, and fast load times. A blog was added to improve organic traffic and establish Luna Glow as an authority in the beauty industry.

CRM and Email Marketing Integration

To help the client manage customer relationships, I integrated a CRM platform along with automated email marketing. This allowed them to nurture leads, send promotions, and keep clients engaged.